Sea Hard Lures

Weight Ramp system Sinking Attractive wobble on the stop Great steady and nervous action Top quality hardware length 11cm weight 17.4g

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet ...

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet ...

DESCRIPTION The slow side-to-side flanking action when retrieved is deadly for pike, zander and other predators. When jerked, the Fat Bullet has...

DESCRIPTION Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean sal...

Floating Extra durable, SW-resistant treble hooks Super easy walk-the-dog action, even in wavy conditions Leaves an enticing trace of bubbles o...

BERKLEY DEX Topwater WTD Floating Lure STRIDER  The Strider is a modern topwater combining the best of both walk-the-dog and a topwater! Casually s...

HTO Flip Flop A surf casting jig that has an asymmetrical profile and imitates smaller baitfish such as sand eel. The top of the body is pointed, a...

HTO Kamikaze Topwater Lures Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished st...

HTO Slow Jig Alive 60g Bluefish Realistic “Alive!” coating helps bounce light off the lure in a life-like way, massively increasing attraction. Hi...

HTO Tic Tac Casting jig designed for light game and rock fishing for smaller predatory species. Equipped with a single HTO Shore Assist hook with ...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims ...

Deep Husky Jerk  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and ro...

Deep Husky Jerk glass blue minnow 12  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it agai...

The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and roll it back, as the...

Sidewinder Odin 150g Orange / Gold Named after the Norse gods we have designed these superb Slow pitched jigs in conjunction with Matt Forester fro...

Sidewinder Switchblade Best quality treble with spare in-line single hook Designed in the U.K – Union Jack logo! Fitted with ‘Bubble Box’ for a...

​Sidewinder Thor Slow Pitch Jig 160g Cotton Candy Named after the Norse gods we have designed these superb Slow pitched jigs in conjunction with Ma...

Sidewinder Thor Slow Pitch Jig 160g Gold/Orange Zebra 1 PACK Named after the Norse gods we have designed these superb Slow pitched jigs in conjunct...

Storm Saltwater Chug Bug 11cm  15/16 oz Topwater This is the big brother to the Rattlin’ Chug Bug® with a bigger profile for saltwater fishing, mo...

Xorus Patchinko  XORUS Widely used by shore fishermen, the Patchinko stands out from most other surface lures due to the very long casting dista...

Xorus Patchinko  XORUS Length – 125mm Weight 18gm Long casting Subtle surface action Proven bass catcher Fitted with Decoy trebles The Xorus ...