Sea Soft Lures

Berkley Gulp Crabby Designed in Australia Gulp!® releases 400 times more scent than plastic baits Gulp!® is available in a huge range of shapes a...

Berkley Gulp Nemesis Prawn Paddle Tail Berkley Fish Research Lab designed paddle tail action Faceted body for maximizing surface area and scent de...

Berkley Gulp Sandworm  More than a live bait replacement this Néréïs is one of the best baits in the range. Proven efficiency for flounders but not...

Berkley Gulp Slime GULP! SLIME Convenient flip top lid container Simply wet your lure, drop it in, shake, then cast Can be used on hard baits,...

Berkley Gulp Turbo Shrimp Unique leg design for maximum vibration to attract fish Life-like segmented shrimp body and tail Built from the proven G...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy ...

PowerBait-scented to give the angler an advantage. A selection of different sizes, shapes and weights help adjust to ever changes circumstances.

Berkley Powerbait Sandeel Blue Loose

Berkley Powerbait Wind up lures with FREE pack of 4/0 Weedless hooks The Berkley Powerbait Wind Up is an excellent soft plastic lure to use with th...